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European Stimulus
by Andy
January 22, 2015

The American economy has finally recovered to pre-recessionary levels. Thank goodness. While the cause of this recovery has become a political kickball, most economists believe the Federal Reserve’s expansionary monetary policy had the largest impact. Cheaper, more abundant money in our banking system made it easier for businesses of all sizes to invest rather than save. While far more was involved than this over-simplified explanation, the result of this sustained policy has been positively reviewed.

Europe just announced its own version of expansionary monetary polity to jumpstart a horribly stubborn recession (http://bloom.bg/1wpWXOm). Does this matter to us?

Yes. A lot.

Keep in mind that exports only represent about 13.5% of our national GDP – that’s less than half of what most of the other G-20 countries enjoy (http://bit.ly/15fwAo3). Meaning big growth opportunities exist beyond our borders. As our economy strengthens, so has our dollar making our products and services more expensive. This currency exchange dilemma undermines our ability to take advantage of this global growth opportunity.

But if Europe can get its economy going, and the Euro rebounds in value, then a full global recovery can truly take hold — and US-based businesses can see their growth curve re-start.

How can relevancy be part of this equation? If you have no intention to expand globally, then don’t take part in the conversation. But if your growth plans include the rest of the World, then fully understanding the global marketplace and contributing your insights and vision to the conversation will help position you (and your firm) as a player. And you don’t have to broadcast your acumen via Bloomberg, WSJ or CNN to prove your global business mettle. Rather, focus on your supply chain, your employees, your customers. If they see your company is involved, that will go a long way.

If you’re planning to ride the wave of global rebound, those paying attention to the early ripples — and take part in the discussion of where/how it will benefit all — will have a competitive advantage when tide turns.

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