Relevant (adj.): Having significant and demonstrable bearing on the matter at hand.
Relevant companies bring credibility, heft, responsibility, courage and knowledge that influences the category and furthers validity among peers, prospects and customers.¬† They stand above the rest and set the rules of engagement for all. Most importantly, this relevance is transferred onto their products and profit margins.
Relevant companies matter.¬† So do their products.
Do you matter?