Walking in the Footsteps of Giants
August 26, 2011 – Only in very rare circumstances does the sequel live up to the original. Godfather II comes to mind. Caddy Shack II does not. ...
Fishing for the Illusive Informed Buyer
August 9, 2011 – To catch the ever-present consumer fish, the Four Ps and Five Cs are the basics in any marketer’s tackle box. Products are placed on the shelf at ...