“Cue the Jaws Music”
September 30, 2009 – “Ba-dum.” Do you hear it? It just starts with a small little ba-dum. At first you think nothing of it and go back to what you were doing -- ...
Keep what you got!
September 22, 2009 – It’s the first rule of new business and the #1 priority to any company. The problem is that it’s hard to focus on client retention
A Titanic Problem
September 11, 2009 – The data is in. Traditional advertising expenditures are way, way down. $10 Billion down in just the first six months of 2009. The biggest reaso...
Departmental Marketing Myopia
September 4, 2009 – When I look at marketing resumes from those with strong packaged goods backgrounds, I see titles like ‘Brand Manager – Diet Coke’ or ‘Associat...
