Most Recent Posts

Cultural Grease
November 14, 2012 – Why do some companies stay on the path of greatness while others can’t seem to find their footing?  Sometimes, it’s empassioned and compelling vi...
Marketing in the Time of Eeyore
October 26, 2012 – Uh-oh.  The slow recovery we’re currently ‘enjoying’ (using that term loosely) may be something we have to get used to. In the October 22 issu...
The Stability of New
October 2, 2012 – An article in yesterday's WSJ.com shows yet another statistic that states the obvious -- the economy is taking longer to recover than everyone hoped....
Political Marketing
September 19, 2012 – During this season of left vs. right, Democrats vs. Republicans, free markets vs. socialism, I’m painfully reminded of how much money is being spent...
That’s with a ‘B’!
August 27, 2012 – One Billion Dollars!  Even Austin Powers would have a tough time spitting out the terms of that request.  Wow.  Plus, the fine could be tripled by ...
Relevancy before you need it – case in point.
August 22, 2012 – Coca-Cola is under continued attack for marketing a product that is supposedly contributing to the global obesity epidemic.  An article posted yester...
Relevancy before you need it
August 10, 2012 – Summer is over, and so is my blog hiatus. An article in this week’s Business Week (August 6, 2012) highlights the real need for maintainin...
P/E and P&G
May 11, 2012 – In August 2009 I posted my first entry to the Relevancy Blog with little fanfare.  Partly because I had no idea whether folks would read it or if I c...
Make a Promise
February 15, 2012 – Brands are often referred to as promises – a commitment to deliver beyond expectation.  Really good brands are far more than promises.  They are b...
Whiz-Bang Digital Marketing Utopia
February 1, 2012 – It exists!  Eureka!  Or so you would think given all the new predicative software, new and more powerful reach vehicles, the explosion of social mar...